What Pablo Picasso has to do with Apple and why he owned Steve Jobs

Steve Jobs was a perfectionist. And part of his thinking can be traced back to a series of lithographs he first saw as a student at Reed College. One obsession leads to another: Pablo Picasso was in love with the physiognomy of bulls. “Bulls are horned angels,” he used to say.

An idea that came to mind in Steve Jobs style: chase them to the finish line. Between December 5, 1945 and January 17, 1946, with the help of his teacher Gaston Tutin, the painter made a series of lithographs entitled “Blood and Sand”. Some works that sought to convey the animal’s movement and essence, to focus its expression on the minimal pictorial identity. When Jobs discovered this, he was intrigued: he wanted the same for Apple.

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Picasso’s bull, myth of simplification

Picasso bull

The painter Pablo Picasso, born October 25, 1881 in M├ílaga, was one of the biggest and most secret influences on Steve Jobs. He rarely mentioned it in interviews or broadcast comparisons. However, it only takes a look at Apple’s product line over time to understand the connection.

Picasso developed his painterly minimalism through an extensive study of geometry and morphology. A philosophy that not only Steve Jobs shares, but also the teacher Jony Ive, who learned from product designers like Dieter Rams this maxim that less is morethat is essentially perfection.


Picasso’s eleven lithographs are like eleven iterations of 3D prototyping searching for the design of an ideal smartphone, a previous step to define the shape that will house the entire stack of components. But more interesting is the story behind it: Each iteration tells us about the process of destroying the previous one and building on the new foundations.

In 2014, The New York Times ran a lengthy report that revealed this secret: “You go through more iterations until you can get your message across in a very succinct way, and that’s true of the Apple brand and everything we do.” say a student of ‘Communication at Apple‘, a course for employees created from the same perspective.


Do without accessories and concentrate on the essentialsWhether we are talking about the outline of a smartphone or a tablet. That’s the philosophy that led Apple to ditch the dual volume button on the next iPhone 15 Pro after several decades. A maxim that also applies to macOS: According to rumors, macOS 14 and iOS 17 will be more similar than ever, which makes folder management even easier. And so, to infinity. Because perfection can only be understood as an ideal that must be pursued forever.

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Source : www.applesfera.com