Warren Buffett knows the answer

Warren Buffet is undoubtedly one of the most important investors in history. His fund is called Berkshire Hathaway Inc and currently has $686 billion in assets. Owns 5.7% of Apple12.9% from Bank of America, 9.2% from Coca-Cola and 20% from American Express, among many other multinationals.

Until 2016, Buffett had no interest in the tech sector. He believed that it was unreliable, that it didn’t have the stability he needed and that things could change too quickly. However, one day he decided to buy $1,000 million worth of Cupertino stock and he hasn’t stopped since. As a matter of fact, He currently owns approximately $119 billion worth of company stock..

$10,000 in exchange for your iPhone

The other day, the investor had a relaxed interview with CNBC, in which he spoke about many topics. His investments, his life, why he decided to get into the tech world… and more importantly, why Apple is the company that occupies the highest percentage of its portfolio (39%).

Buffett commented on this question not a big fan of the tech sector, but that Tim Cook is “one of the most elegant CEOs. He understands the business and has a product that Steve Jobs basically invented, but Tim Cook has run this company in an extraordinary way.”

Warren Buffet understands that it’s not just about numbers. These feelings are also very important in the market

To prove his point, he talked about user loyalty to the brand. He says: “If you are an Apple user and someone offers you $10,000 but the only condition is that they take your iPhone and you can never buy another, you will not accept it. If they tell you they’ll give you $10,000 and you don’t buy another Ford car, you take the $10,000 and buy a Chevy instead.”

I personally agree with him. I would not stop using the iPhone even if they gave me $10,000 now. I think it gives me a lot more, qualitatively and quantitatively, to have a phone that I enjoy and not one that I have to fight to make it work than $10,000 right now.

I put this question to two of my colleagues. On the one hand Isra Fernandez, our coordinator, and on the other hand, Miguel López, editor. Here I leave your answers:


The dilemma Warren Buffett presents is very interesting because he understands our emotional connection to Apple. From a moral point of view, giving up the iPhone for life means giving up 50% of what a smartphone can do. In my case, the choice would be very difficult for me, although I would try to cheat: without hesitation, accept the $ 10,000 and place my working system between the best possible Android phone and my iPad, as has been the case for years before making the final leap to iPhone.

But with all of this, there is one certainty: It is much easier to switch from Android to iOS than from iOS to Android. Those of us who work with both systems out of “duty” agree on this. In a way you feel orphaned and maybe it’s because of the organic nature of their systems. Tim Cook may or may not be the best at what he does, but it’s true that he’s managed to continue Apple’s maxim: elevating the brand and guaranteeing its value beyond technological function.


I am between two possible answers. The first is to keep using the iPhone as I prefer having even more than $10,000 in my bank account. What I’m about to say may sound bad, but $10,000 isn’t that much money. It’s equivalent to buying a high-end iPhone 5 with good storage. If I stayed here, I’d up the ante on Warren Buffet and guarantee I’d stop using the iPhone for at least $100,000. And of course tax-free! And I would strive for one of these little androids for convenience.

The second answer is more of a gamble: Say yes to Buffett and accept the $10,000 because you think the iPhone won’t last forever. Consider the iPod: If Warren Buffet had suggested that to me at the height of this player and I said yes, I would have lived without the iPod but could have bought the iPhone. Now I could give up the iPhone and wait in peace for another device to replace it, be it the Apple Glasses or something else. It would be a hiatus of a few years.

The Wall Street Journal examines why Warren Buffett is making such a big bet on Apple

Anyway, what would you do if you accepted Warren Buffett’s suggestion? If it was (much) more money I wouldn’t think too much about it, but it’s not enough make a lifelong change. But hey, who knows, there has been speculation that augmented reality glasses could eventually replace the iPhone. If that’s the case, I guess we’ll all take the $10,000, but until then, my answer is no. Which one is yours?

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Source : www.applesfera.com