Apple is a very polarizing company. While many of us celebrate almost every decision, others don’t miss the opportunity to critique every move. The same happens with people. There are There’s a lot of psychology involved in how we value someone and in the perception we have of it.
In this context we find a curious study which, we are told in Magnet, sheds a little more light on the matter Why is it illegal to hate Steve Jobs? —to put it that way—and it’s the streaking star effect, a phenomenon that’s directly related to our perception of human potential and how we celebrate the achievements of others.
The milestones of one individual stand out against the milestones of many
Perhaps due to a certain envy, successful people, millionaires and other similar personalities sometimes generate a certain resentment. In parallel, there is the streaking star effect, which counteracts this feeling. This effect emerges from a study published by the Journal of Personality and Social Psychology, which demonstrates on 2625 people that “The success of individuals inspires awe in people in a way that group success does not”.
It turns out that we generally feel that human potential is being expanded when we see someone achieve certain milestones, while the feeling is different when it’s a team that’s reaching the achieved the same success. If we transfer this situation to the business world would explain why Apple is better at connecting with its users than Samsung.
Steve Jobs practically came out of nowhere and became one of the most powerful men in the world. He did it decision after decision, presentation after presentation and shot after shot. A person who needs to inspire admiration even when someone disagrees with his way of doing it. While Samsung, a family-run and more widespread conglomerate, tells a very different story.
The same study gave participants some facts about AVnet, one of the 350 largest companies in the United States. Half were told that a fictitious CEO ran the company for more than 20 years and that his decisions led to the company’s success. The other half was told the truth that it was a board that made the same decisions. That was the conclusion The first group felt more attracted to the brand in various aspects.
As we said at the beginning, Apple is a very polarizing company. Steve Jobs is also a polarizing person, but what no one can question are his accomplishments. The Streaking Star Effect brings words and science to life when someone is crazy enough to believe they can change the world, He achieves it. And that draws attention.
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Source : www.applesfera.com