The Mac mini simply has the best thing that could have happened to it: a direct competitor

The Mac mini isn’t the computer that Apple has spoiled the most, so to speak. Some of its generations have gone years and years without an update, and it’s a relatively cheap Mac with more than enough power to cover the needs of all general users.

I don’t blame Apple for laziness, but the result is that the Mac mini takes a backseat to the iMac (and now more so the Mac Studio). But for now, the Mac mini could benefit from some attention from the best on the market: a rival that could hold its own against it.

Xiaomi may have hit the nail on the head to compete against the Mac mini

Xiaomi was the company that made the move by presenting the so-called mini PC: a compact computer like the Mac mini that can be the perfect Windows desktop for many people. Its weapons: It’s small, has a 12th-gen Intel chip, 512GB of storage, 16GB of RAM, and a price that stays at just over 500 euros.

It also has more ports than Mac mini in some ways:

  • 2 USB-C Thunderbolt 4 ports
  • 3 USB 3.2 Gen 2 ports
  • 1 USB 2.0 port
  • 2 HDMI 2.1 ports (18 Gbps bandwidth)
  • 1 3.5mm jack
  • 1 2.5 Gbps Ethernet jack.

Yes, we are talking about a computer with Windows and in Applesfera we like macOS better. But what I’m getting at is that we’re sitting in front of a computer good pretty and cheap that might please those users who want a desktop but don’t want to spend too much money. And now those users have two choices: a $799 Mac mini or this $500 Xiaomi Mini PC to swap out. We might like macOS more, but a $400 difference can make a difference.

macOS must also be present in the cheapest segment of the computer market

Xiaomi Mini PC

Do I sell you a PC? No, but I do think the competition is like the Xiaomi Mini PC You can get Apple to care more about your Mac mini as a cheap Mac option. If suddenly a Mac mini equivalent was selling a lot more, Apple would have no choice but to sort of take matters into their own hands.

As? Well, launching models with more powerful chips, and in addition (maybe) continue to sell the M1 model at a lower price to give it some competition. Find a way that your cheap desktop doesn’t fall too far behind as that would mean macOS as a platform would also fall behind for a market sector.

Mac mini looks great on a table, but it looks better when it's not visible

As always, we’ll have to see how this market reacts. The Xiaomi Mini PC doesn’t have a release date in Europe yet, but it shouldn’t be long before we see it if sales in China go as expected. Nothing beats a good competitor pushing Apple to improve.

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