Steve Jobs didn’t want Apple to resemble Disney in one important detail. It was his best idea

Disney and Apple have always been similar companies. From inception, Walt Disney and Steve Jobs share a number of similarities that make the two companies naturally get along. The story of Pixar being bailed out by Steve Jobs until its sale to Disney earned him a seat on the Mickey Mouse company’s board of directors is another oddity in a long list of similarities.

The different collaborations and tongue-in-cheeks between the two companies or the fact that the Pixar building on the Disney campus is named the Steve Jobs Building is another example of their intertwining. But the similarities go much further, because Both have a very strong and clear corporate culture and unfortunately both its leader and its founder left the company almost suddenly due to his death.

A very brave gesture from someone who really sees things clearly

Both Walt Disney and Steve Jobs could see from the start that they had to do it for the company they were starting to thrive Give it a soul in the form of guiding principles. At Apple, we’ve often heard the phrase “the company’s DNA” in reference to some policies that, when well established, transcend the lives of their founders.

And the companies with that vision were lucky, because the sudden departure of their respective CEOs has deeply affected both companies. Of the two, the most sudden march was that of Walt Disney. Hardly anyone knew about his illness and within a very short time the company address was cleared. Given this situation, the The question that hung over the heads of all the board when a decision was made was, “What would Walt do?”.

And who knew what Walt would do? No one. If Mickey Mouse’s creator excelled at anything, it was that he could be unpredictable when making some key strategic decisions and knew how to drive them forward. Nobody wanted to be in charge, and as much as his brother Roy Disney came out of retirement to take command of the company, Many decisions were heavily burdened.

Remember that years later, Walt Disney died in 1966 and Steve Jobs was born in 1955. The ramifications of what Walt would do still left its mark on some decisions. Steve Jobs took good note of this. When his health forced him to place Apple’s leadership in the hands of Tim Cook, Jobs didn’t want Apple to be like Disney on this key element. He didn’t want “What would Steve do?”.

One of the clearest instructions Steve Jobs left for Tim Cook was how he admitted in an interview to do things his way. That he wasn’t trying to imitate or emulate him. That he makes his own decisions and avoids doubts. Important advice, enormously valuable and typical of someone who has very clear ideas.

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Steve Jobs’ legacy doesn’t stand in his way. It’s not even that much in their products, though in the ideas and values ​​of the company and the team of people who make these products. Under Tim Cook’s leadership, Apple has grown in every aspect and made bold decisions. Would Steve Jobs have made the same decisions? Maybe not exactly, but in the broadest sense yes. Like Walt Disney, Steve Jobs still runs his company in some ways.

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