A few years ago, Apple dedicated itself to organizing concerts. They were called iTunes Festivals and they were great. They began in 2007 and have been held for 10 consecutive years. Its main goal was to promote iTunes, the music store for those from Cupertino. With some exceptions, they took place in the United Kingdom. More precisely in the Roundhouse in London.
There were festivals that could last a whole month. They featured daily performances and world famous artists like Adele, Coldplay, Lady Gaga, Paul McCartney, Elton John, Ed Sheeran, Lorde, Kendrick Lamar and many more. In 2015 it was renamed the Apple Music Festivaland in 2017 it had its last edition.
Live music returns to Apple for the second year in a row
Many of us miss this format. Admission was free and won through sweepstakes held regularly within the Apple Music app itself. Couldn’t buy. Next to, everything was streamed live for users and later it was uploaded to the cloud for anyone to watch whenever they wanted.
After the start of the pandemic in 2020 the festival and concert world suffered a severe setback. They couldn’t throw any sort of celebrations, and while the streaming music industry thrived, others went bankrupt or were on the verge of bankruptcy.
Happily, Now the concerts are back and at a pace never seen before. Less than a year ago, Imagine Dragons visited Spain (which a server was visiting), soon we will have four consecutive nights of Coldplay concerts in Barcelona, Maroon 5 will be at WiZink in Madrid in June, Ed Sheeran is expected on the Peninsula sometime in the Year 2024 and a very long time etc.
Ed Sheeran concert photo with Apple Music Live
Apple understood that. He realized that live music is back stronger than ever, and The Cupertino guys did their homework. The second season of Apple Music Live will start on May 10, 2023. A series of live concerts aimed at uniting fans from all over the world with their favorite artists.
First to take the stage is the aforementioned Ed Sheeran, who presents his new album Subtract and that he interpreted it in its entirety to be broadcast on May 10 at 21:00 Spanish time by Eventim Apollo in London.
“I’m really excited to share my Subtract album live with the world,” said Sheeran. “I was very nervous on the day of the concert because I was playing the songs from my new album live for the first time. Aaron and the amazing backing band brought the show to life and it was an honor to perform with them. It was a very emotional night and I am very grateful that we were able to document it.”
The truth is that this is a great initiative from Apple. Not everyone can go to a concert of their favorite artist, and this is a great way to get closer to each of your fans. Of course, personally, I’d love to see Apple Music Festivals return. You were amazing.
In Applesphere | Apple Music: what it is, how much it costs and how it differs from Spotify
Source : www.applesfera.com